Quadpack creates a range of reusable and recyclable packaging with wooden components for North American company Elate Beauty.
North American brand Elate Beauty believes that beauty should be kind to people, animals and the planet. Its cosmetics range is vegan and cruelty-free, and over 95 % of its packaging is reusable, recyclable or plantable. All beautifully decorated with sustainable wood. The company is part of the growing community of B Corp companies, a certification awarded to companies meeting societal and environmental requirements. So there was synergy with its new packaging supplier Quadpack, also a B Corp company with offices in Dallas, Texas.
Quadpack has designed the packaging for its Prep Priming serum and Refresh foundation. Both packs are refillable, recyclable and feature caps and components made from ash wood from sustainably managed forests. Designed and manufactured at the Quadpack Wood factory in Spain, they fit perfectly with Elate's message of "kindness".
Prep, Elate's smoothing make-up base, is housed in Quadpack's 30 ml Skin-Up glass bottle with wooden neck, featuring a teat dropper for targeted application. Elate's best-selling Refresh liquid foundation is also packaged in a 30-ml Skin-Up glass bottle, dispensed by a practical push-button dropper. The frosted effect, use of color and silk-screening add the finishing touch to this collection.
Customers can clean and reuse pumps and droppers, and purchase refills separately. At end-of-life, droppers and bottles can be classified as household waste or returned for responsible end-of-life. Thanks to Elate's partnership with the non-profit recycling collective Pact, all its packaging can be returned for recycling, by post or at any of its outlets in North America.
