The Bloomup group specializes in the creation, marketing and distribution of natural parapharmaceutical and cosmetic products. Its portfolio includes Énergie Fruit, an innovative beauty hygiene brand that democratizes natural formulas and the beauty eco-gestures of the future.
Énergie Fruit is a committed brand. Distributed in supermarkets, parapharmacies and e-commerce, it is a pioneer in vegan, cruetly free and made in France products, as well as in the transparency of its formulations. Today, it is reinforcing its commitments to consumers and distributors.
Already acclaimed for its proximity to customers and its community, the brand is going one step further to meet the challenges of product transparency and traceability: it is launching "B-Heart", a web-app that will enable consumers to obtain all product information in just one click.
Thanks to a QR code system printed on each product, customers will have access, via a blockchain network, to the product's composition, provenance, suppliers, raw materials, formulation, date, place and stages of manufacture, as well as its journey...
The blockchain functions as a decentralized database, enabling users to securely access information posted online in real time by the various suppliers. In this way, information is unalterable, and its veracity and conformity guaranteed.
A real revolution for the beauty market. Through Énergie Fruit, Bloomup will now be able to prove its commitment to its customers, who share the same values, and ensure complete traceability and transparency of its products.
This application will also be an impactful differentiation tool and a performance lever for the brand, in the complexly traceable cosmetics sector.
"In a world increasingly aware of the environmental and health impacts of the products we consume, it was necessary to propose a tool that would empower consumers to inform themselves, to know and to make informed choices about the products they buy. This tool is an excellent way of bringing about change in an industry like cosmetics, by encouraging brands to take greater responsibility and rethink their supply chain to ensure total traceability. The long-term aim is to be able to choose all our stakeholders on the basis of transparency, and to ensure sustainable sourcing of all our raw materials. It's a paradigm shift in our product development: we have to start from the quality of our raw materials to offer consumers the best products, and not the other way round.says Maxime Finaz, Director of the Bloomup Group.
To develop this application, Énergie Fruit called on the services of Tilkal, a company developing a traceability software infrastructure that provides real, secure visibility of the product life cycle by combining blockchain and big data technologies.
