EcoFlexy, the cellulose-based biofabricated material from the Danish biotech startup Cellugymakes its commercial debut with a new range of organically-based skin creams developed with the company Bioli also based in Denmark.
The new moisturizing and protective day cream combines bioactive and antioxidant skincare with 100 % biodegradable and fossil-free ingredients (including packaging) in a high-performance solution with low environmental impact.
Reports suggest that the beauty industry could lose around 12 billion euros as a result of the EU ban on microplastics, and growing pressure calling for a ban on PFAS (eternal pollutants), already restricted in the USA.
The beauty and chemical industries are therefore looking for sustainable, high-performance and cost-effective alternatives. The collaboration between Cellugy and Bioli thus offers, according to the two partners, an environmentally-friendly skincare solution that meets the stringent performance requirements of the high-end skincare market without compromising product efficacy or the user experience.
Cellugy's EcoFlexy is a fermentation platform that produces dry cellulose from the bioconversion of sugar in an energy-efficient process. Using micro-organisms to produce cellulose has less impact on nature, making production more sustainable, without the need to cut down trees or harvest cotton. What's more, this solution is a scalable process that integrates seamlessly with standard manufacturing methods and existing infrastructures, making it ideal for cosmetics and chemical manufacturers.
Discussions are underway to distribute EcoFlexy in eleven key cosmetics markets in the EU and the USA. Cellugy aims to ramp up production to commercial volumes, with a view to a full commercial launch in April 2025 at the In-cosmetics Global trade show. The product developed with Bioli is the first in a series, with others to follow. It is available from Bioli's online store and is already attracting interest from retailers.
