Epicerie Fine Cosmétique expands its product portfolio with the acquisition of the brand Cultiv, previously owned by the InVivo group. This acquisition marks a new stage in the development of natural cosmetics.
Normandy-based Epicerie Fine Cosmétique announces the acquisition of Cultiv, a natural skincare brand formerly owned by the InVivo group. This transaction underlines Epicerie Fine Cosmétique's desire to expand its product range, while reinforcing its commitment to natural ingredients and sustainable practices. The directors of Epicerie Fine Cosmétique, Nicolas Guibert and Christophe Delorme, remain available to comment on this integration and its impact on the cosmetics market.
New impetus for the natural cosmetics market
The acquisition of Cultiv is a strategic opportunity for Epicerie Fine Cosmétique to position itself as a major player in the high-end, natural cosmetics sector. This merger will enable the company to diversify its offering and meet growing consumer demand for products that are both innovative and respectful of the environment.
By integrating the Cultiv brand, Epicerie Fine Cosmétique reinforces its status in a competitive market and is committed to maintaining the quality and authenticity for which Cultiv is renowned.
