Segede responds to the new demands of the home fragrance market with the use of zamak, a metallurgical alloy that elevates product perception thanks to its durability and reusability.
In a market in search of bold, sustainable innovations, the home fragrance sector is undergoing a veritable transformation, and Segede is positioning itself at the center of this mutation. Zamak, already recognized in the luxury and beauty industries for its weight and finishing ability, is now finding its place in candle accessories, meeting consumers' growing expectations for quality and durability.
A growing trend towards reuse and ecology
Perfume brands and leading luxury houses are now developing their own lines of candles, transforming this utilitarian object into a veritable brand emblem. This trend meets the demand for natural waxes and sustainable packaging. The zamak used by Segede, particularly appreciated for its resistance to heat and wax, transforms a simple lid into a reusable base, underlining the importance of reuse.
Segede and French recycled zamak
Segede offers a local and ecological response with the introduction of French zamak 100 %, derived from recycling. This approach is not only in line with a dynamic of aesthetic innovation, but also with a strategy of sustainability. Zamak offers a new dimension to candle accessories, enabling them to go beyond simple one-off use and open up a debate on the reuse of materials.
