Albéa's EcoFusion Top 50 ml seduced Naos for the repackaging of the "Pure Skincare" range from its État Pur brand, an innovative and ultra-personalized skincare brand.
État Pur, a biologically-based skincare company, is committed to reinventing its Pure Skincare packaging for daily moisturizers and cleansers. Eco-designed, they must be recyclable while reducing plastic consumption.
Albéa's EcoFusion Top reduces the amount of plastic used by 54 % compared with the previous 50 ml tube, and by 82 % compared with the previous 40 ml airless bottle.
"État Pur offers responsible solutions, both in terms of ingredients and packaging selection. says Camille Potier, Product Manager at État Pur. With the EcoFusion Top solution, Albéa supports our commitment to significantly reduce the environmental impact of our brand while offering our customers an attractive, modern design."
"We are honored and proud to support État Pur in achieving their sustainable goals with our EcoFusion Top solution.says Sophian Desmoulins, Key Account Manager. Collaborating with our customers on responsible product developments is absolutely essential to accelerate the transition to a circular economy in our industry."
Three État Pur references are already available. Others will be gradually rolled out until mid-2025.
