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Experience Lab: an event to discover new beauty brands

The 4th edition of Experience Lab, the international beauty trade show, took place from March 6 to 9 in Milan. Some 54 independent brands took part (Italian as well as international brands), 19 more than last year. Numerous round tables and conferences also marked the four-day show.

The central theme - "Dress code? Your beauty" - underlined the event's desire to celebrate beauty in its most authentic and particular forms: beauty is not just a question of aesthetics, but also a way of life, an inner balance that manifests itself in everything around us.

On the agenda: innovation, creativity, originality and care in the choice of raw materials.

Experience Lab was held at the same time as the 14th edition of Esxence, The Art Perfumery Event - the international event dedicated to artistic perfumery. The two events attracted a total of over 12,000 participants, including operators, buyers and beauty enthusiasts from all over the world.

For this edition, CFF Creative Flavours & Fragrances also participated with its own experiential workshop called Le Jardin Secret, aimed at exploring unique olfactory accords and raw materials.

Open to an audience of enthusiasts and insiders, conferences and workshops led by beauty experts and academics were offered. A total of 18 speakers contributed to the Experience Lab conferences and meetings.

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