Formulated with at least 50 % of water as the main solvent, water-based nail polishes offer the advantage of being odorless and non-flammable.
These water-based formulas, which are particularly well-suited to children - especially those that can be washed off with warm, soapy water - could appeal to other consumer categories (actors, comedians, women who are not used to wearing nail polish), who would appreciate their ephemeral use and ease of application and removal.
To extend the life of water-based nail polishes by two to five days, Fiabila offers two formulation options in addition to the warm-water wash-off option: peel off (lift off the film that has formed) or wipe off (use a regular nail polish remover).
Lastly, thanks to the affinity of its active ingredients with water, Fiabila has turned the color & care concept on its head, adopting a new approach to skin care. care infused color, which consists of high-performance, hyperactivated water-based nail polish formulas. Dedicated primarily to skincare, they can be colored, even soberly or naturally like nude.
This opens up new perspectives for brands, whether to highlight the year's highlights, or to meet previously unexplored expectations.
