StereOscent, Jacques Blanc Parfum's new technology, offers, according to the brand, a true olfactory immersion for each perfume, existing or to be created.
"Imagine a stroll along a beach in Corsica. On one side, the sea and its fresh scent of iodine spray, on the other, the maquis and its notes of thyme and immortelle. Until now, the perfumer had only a mono-olfactory process to reproduce the scent of this walk. His bottle imitated the 3D sensation incompletely, rather like the monophony of yesteryear compared with stereophony. Thanks to StereOscent, he can now reproduce the fragrance as close as possible to the scented experience that nature offers us, and in full accord with our olfactory capacities".says Jacques Blanc Parfum.
StereOscent uses the same neuro-biological techniques as stereophony for hearing and virtual reality for sight. The technology uses our two independent olfactory networks (two nostrils, two bulbs, two nerves) to fully engage the olfactory capacities of our nervous system and recreate the very nature of the sense of smell.
"When a fragrance composed using StereOscent is compared to the same fragrance created using traditional methods, the result is clear: more volume, better definition of fragrant molecules and a feeling of natural immersion. This 3D principle brings greater depth and spatiality to the fragrance, allowing it to express all its notes, says Jacques Blanc Parfum.
With this new technology, which has been patented several times over, every fragrance can be created according to this principle of total immersion. An existing fragrance, such as Chanel N°5 for example, can be developed by the in-house perfumer with StereOscent to offer customers a new experience.
Jacques Blanc Parfum is a French Young Innovative Company (JEI) founded by Jacques Blanc. The entrepreneur studied in Nice and then at the University of Sherbrooke in Canada. After gaining experience as a creative director in advertising agencies, then as a teacher of the human nervous system in London, he worked with leading brands in the French perfume industry. In 2014, he was named Chevalier de l'Ordre des Arts et Lettres. Since 2019, he has dedicated himself to the development of StereOscent technology.
