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Friday August 12th, 2022
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Quadpack builds partnerships and expands in Asia

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Quadpack, the international manufacturer and supplier of packaging for beauty products, has designated Korean packaging manufacturer LM as an "official partner of Quadpack", to help it accelerate its penetration into the Asian market. Following the agreement with Yuga in China announced in February, Quadpack is building partnerships according to a new regional operating model, designed to promote the construction of the Quadpack brand, increase market share, improve local service and share its values with its stakeholders.

Raj Savji, Managing Director – Asia Pacific at Quadpack, explains: "The major Asian packaging markets are measured in billions of euros. Korea alone is worth EUR 1.1 billion. To conquer this region and achieve the objectives of our 2020-2025 business strategy, we rely on our trusted partners. Bringing shared values, complementary strengths and established reputations, these key industry colleagues will expand our reach and enrich our service by enabling us to deliver solutions in and for the region. »

A number of key attributes are required to qualify among the selection of partners considered as part of the expansion of its overall network. These include sustainable processes, being a leader in your category, an impeccable reputation, customer reach and added value in manufacturing or accessing new market segments.

LM, based in Seoul, Korea, is a well-established packaging manufacturer with a strong presence in the dermatological skin care sector. It has first-level facilities to produce, assemble and decorate components of Quadpack's QLine portfolio of intelligent and modular solutions. Yuga, based near Shanghai, China, already manufactures selected components from the QLine range. Together with Quadpack's European plants, these partners will enable the company to strengthen its offer and meet the needs of the Asian market.

As the network of partners grows, Quadpack aims to expand its QLine portfolio with solutions designed for the local market with the help of its partners, and if possible with joint creations and collaborative innovations.

Quadpack's presence in the Asia-Pacific region also includes an office in Tokyo, Japan, inaugurated a year ago. With a growing team, he builds relationships and fosters partnerships in this key Asian market. The Melbourne office is the oldest in the region. It serves Australia and New Zealand on-line and envisages the establishment of local storage and manufacturing sites to accelerate time-to-market and reduce the carbon footprint.

This operational model based on formal partnerships will be considered for other regions to complement direct sales and help desk. However, historically, growth through partnership is not a new fact for Quadpack. Rather, it is a return to the roots.

"Collaboration is in our DNA," says Tim Eaves, CEO of Quadpack. Quadpack started its business as a partnership of three companies in 2003: Belcos Packaging, Lenglart Packaging and Gadbrooke Packaging, each working with partners globally. In fact, the managing director of LM, Michael Lim, is one of my oldest contacts at Belcos, a relationship that dates back almost twenty years. I am delighted to renew our friendship and welcome our new partner in the Quadpack family. » 

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