site-industries-cosmetiques A cover of Industries Cosmétiques magazine
Discover all the innovations in perfumery and cosmetics.
Discover our special report: Save the People. Enjoy your direct access!
If you prefer the paper edition, please subscribe to our magazine
- advertising -

Gaiia : the organic & vegan solid toothpaste

According to Gaiia, soap has been used for brushing teeth for over 165 years. The toothpaste tube was introduced in the 1890s and contained soap. Soap was removed from the formulas in 1946 and was replaced by other ingredients such as Sodium lauryl sulfate or the Sodium laureth sulfate.

The manufacturer refuses synthetic detergents such as SLS, SLMI and SCI... and launches an organic solid toothpaste based on cold saponified soap. Enriched with charcoal, licorice and essential oil of mint, it helps maintain healthy teeth and gums, while refreshing breath.
Vegan, refillable, both ecological and economical (4 to 5 months of use), this black ingot is confusing at first use, but finally fulfills the mission it is given.

In the brushing of the teeth with this solid toothpaste, the strangest is the implementation... The manufacturer specifies that it needs very little material to be effective. So much the better, because in any case, it would be difficult to take a lot on the bristles of the toothbrush! It is necessary to wet the head of the brush and to rub against the ingot. A light transfer of matter takes place delicately. The brushing can then be done normally. However, as the brush is in direct contact with the teeth and gums, without any paste or cream or gel to buffer it, they are certainly more sensitive. But nothing prohibitive. This solid toothpaste will convince the fans of anyhdres products, the consumers who are looking for vegan solutions and the travelers who don't want to bother with the security controls concerning liquids...

Nicolas Gosse

INCI LIST
Sodium sunflowerseedate, Aqua, Glycerin, Helianthus annuus seed oil, Menthol, Charcoal powder, Glycyrrhiza glabra root powder, Mentha piperita oil, Citrus aurantifolia oil, Cymbopogon citratus oil, Linalool, Limonene, Geraniol, Citral

www.gaiia-shop.com

External resources
website

Sponsored content

site-industries-cosmetiques A vibrant advertisement for Croda Beauty featuring a close-up of orange flowers with a blurred background effect and the text "Croda Beauty, intelligent science to improve life" now includes Phytess.

Phytessence™ Osmanthus, the first geo-skincare botanical extract by Croda Beauty

Discover how this innovative natural ingredient helps the skin to better face climate change, particularly the harmful effects of sun rays and heat.
site-industries-cosmetiques A concentrated individual in a lab coat examining a small jar containing a pink substance, a pioneering cosmetic innovation using natural ingredients in Brittany.

Cosmetics innovation comes naturally in Bretagne

In north-west France, Bretagne has always been a seawardlooking region with its 2,730km coastline - the longest in the country.

Related articles

Our last issue

Listen to us!

Newsletter

en_USEnglish