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Givaudan unveiled its new brand identity, "Human by nature

Over the past eight years, the company has diversified its business through 20 acquisitions, moving beyond flavors and fragrances into nutrition, health and wellness, and beauty. At the same time, society's expectations have evolved with a movement toward more responsible consumption patterns and a growing consumer demand for products that make them feel good and do good. In response to this evolution, Givaudan has reaffirmed its purpose and set bold ambitions to increase its positive impact on people, society and the planet. 

"Our brand is evolving to fully reflect the company we are today and our vision for the future. "Human by nature celebrates the beauty of the human experience and our connection to nature. We are proud to be a very human company, committed to creating for happier, healthier lives, and deeply invested in demonstrating our love for nature in everything we do."said Gilles Andrier, President and CEO.

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