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Givaudan Active Beauty launches New Purple 2364, a vibrant and long-lasting vegan pigment for makeup

Givaudan Active Beauty unveils the power and performance of New Purple 2364, a vegan pigment for use in makeup formulations. Extracted by green fractionation from Raphanus Sativus L. This new pigment completes our collection of sustainable alternatives to synthetic pigments introduced in 2020 with the launch of New Red 1805. 

For centuries, purple has been valued in different cultures as a color representing elegance, consciousness and power. Named Pantone's Color of the Year 2022, purple has emerged as one of the hottest shades in makeup formulation and among those that work best with all skin tones. Our consumer research showed that 88 % consider New Purple 2364 to be a trendy shade, with 84 % of those surveyed believing the color goes well with their skin tone. 

" We are pleased to offer our customers a valuable and effective new ingredient for multi-functional use. New Purple 2364 is more than a vibrant pigment - it meets consumer values with 100% vegan and naturally sourced content. It is also ID Pack certified, a guarantee of transparent sourcing, product quality and good agricultural practices.  "Yohan Rolland, Category Manager Personal Care Beauté Active.

New Purple 2364 has been tested for performance and shows exceptional stability to temperature and light exposure when formulated at 10 %. Clinical evaluations on three different skin tones (African, Asian and Caucasian) also show impressive results when applied to lips, eyelids and nails. The color is bright, intense and even. Following the multi-functional trend, New Purple 2364 also offers anti-oxidation, anti-glycation and anti-hyaluronidase protection for skin and nails. 

The Active Beauty team has specially formulated an inspiring concept: Cosmic purple. This creamy eyeshadow is an invitation to discover visibly vibrant yet long-lasting makeup. 

With New Purple 2364, Omegablue and Cristalhyal e-Perfection, beauty lovers no longer have to choose between high-impact color, pigmentation, soothing and smoothing effects.

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