Givaudan Active Beauty introduces an ingredient to naturally reduce the appearance of stretch marks

Givaudan Active Beauty presents Centella Cast, developed by green fractionation from one of the best-known medicinal plants, Centella Asiatica. Acting on the mechanisms responsible for stretch mark formation, this ingredient works on four levels to restore skin elasticity, density and firmness, reducing the appearance of stretch marks for all consumers.

Often considered an unavoidable side effect of pregnancy, stretch marks or striae can develop on the skin at any age, in both women and men. Up to 86 %¹ of Americans experience stretch marks during puberty, and one out of every two women² during pregnancy. This skin condition, which is neither dangerous nor physically disabling, can lead to self-confidence problems. For example, 71 %³ of women in France say they are concerned about the appearance of stretch marks.

"Skin damage in stretch marks is normally concentrated in the dermis, where disruption of the normal elastic fiber network, alteration of collagen fibers, loss of fiber organization and orientation, and erythema can be observed. As a result, the skin appears less firm and malleable, and stretch marks are visible. Centella Cast effectively counteracts these problems, helping skin to regain its elasticity and firmness. Thanks to these multiple mechanisms, it can also be applied from head to toe, with an overall firming and anti-slackening effect", says Giada Maramaldi, Global Category Manager for Active Beauty.

Centella Cast has been clinically tested on women and shown to significantly improve the epidermis and dermis on four levels:

• Epidermal thickness at center of stretch marks (+39 %) 
• Skin elasticity (+62 %) 
• Skin microcirculation (+162 %) 
• Skin appearance (+42 %)

To highlight the benefits of Centella Cast, Active Beauty has formulated an inspiring concept: Body Confidence. This light, delicate emulsion aims to reduce the appearance of stretch marks, improve the skin's overall collagen content and fade the color of stretch marks over time.

_{1 Oakley A. et al, NCBI Bookshelf, 2022 
2 Medical News Today, 2018 
3 IFOT, France, 2014}