Givaudan expands its natural fragrance capabilities in North America with the acquisition of the Custom Essence fragrance house.
As part of its 2025 strategy to strengthen its fragrance business, Givaudan announced that it has completed the acquisition of Custom Essence, a U.S. fragrance house.
Founded in 1981, Custom Essence is a family owned and operated business in New Jersey, USA. It specializes in natural fragrance formulation and creates fragrances in a variety of categories for both local and regional customers and larger clients. The company employs 70 people worldwide.
Custom Essence's unique expertise in creating natural fragrances has been a major contributor to its success in the U.S., particularly in the area of natural products for the personal care category. Guided by a culture of creativity, agility and quality, the company has earned the loyalty of a broad customer base for which it has created some of America's favorite fragrance products.
Maurizio Volpi, President of Givaudan Perfumes and Beauty, said: "We are delighted with the acquisition of Custom Essence, as it is fully in line with our 2025 strategy to strengthen our presence with local and regional customers and to expand our capabilities in natural fragrances. Custom Essence will bring real expertise in managing a high-growth customer segment, as well as valuable know-how in the formulation of natural fragrances. I am pleased to welcome all Custom Essence employees to the Givaudan family."
Prashun Patel, director of operations at Custom Essence, meanwhile, said: "We are proud to join Givaudan and bring our knowledge of natural fragrance creation, as well as our local and regional customer base. Givaudan's technology, regulatory, supply chain and international manufacturing support will allow us to rapidly expand our capabilities to bring even more value to our customers. We look forward to creating the beautiful fragrances that consumers love together."
The terms of the transaction have not yet been disclosed, but it is estimated that the Custom Essence business would have contributed approximately M$ of additional sales to Givaudan's results in 2020, on a pro forma basis. The transaction was financed from existing resources.
