L'Oréal today announced a new multi-year research and technology partnership with Israeli company BreezoMeter, specialists in environmental information on air quality, pollen and fires.
Through this multi-year partnership, L'Oréal and BreezoMeter will combine their expertise in both aging and environmental science to develop a unique exposome platform focused on beauty. The partnership will uncover new data on how the environment affects skin aging, and ultimately provide new services to consumers worldwide, able to support their skincare needs with personalized skincare routines and lifestyle advice.
"We are delighted to enter into this long-term strategic partnership with BreezoMeter, a global leader in climate tech. By combining our historical expertise in skincare science with BreezoMeter's innovative technology platform, we will be able to provide our consumers around the world with new services and practical advice for their skincare routines to combat the effects of the environment on skin aging", says Barbara Lavernos, Executive Vice President, Research, Innovation and Technology.
"Strengthening our collaboration with BreezoMeter, world leader in air quality knowledge, is crucial to unveil the links between skin aging and environmental exposures, such as allergens, UV and pollution. This partnership will enable us to offer new services capable of delivering the most precise and personalized skincare routines, lifestyle advice, to help consumers live healthier lives in whatever outdoor environments they find themselves in," comments Guive Balooch, Director of L'Oréal's Tech Incubator.
"At BreezoMeter, we are delighted to continue and develop our partnership with global beauty leader L'Oréal. Their deep-rooted values in science, technology and innovation are very close to our own in air quality and environmental science. We are very excited to see the two companies coming together to bring new ideas and products related to the impact of the environment on skin ageing", said Ran Korber, CEO of BreezoMeter.
