Givaudan, world specialist in fine fragrances, has created House of Naturals, an entity dedicated to the development of exclusive ingredients. The ambition is to strengthen its expertise in natural ingredients, from field to fragrance, with a focus on consistent quality, artisanal know-how and sustainable processes to meet the highest standards.
"House of Naturals reflects Givaudan's ambition to go beyond the limits of ingredient mastery. With our future center of excellence, Campus 52, which will be based in the heart of Grasse, we are anchoring ourselves in this territory where the history and expertise of perfumery converge. This new space for creative innovation is an important step in our strategy, to meet and anticipate our customers' demand for exceptional fragrances", explains Xavier Renard, Givaudan's Global Head of Fine Fragrances.
"Our aim is to achieve an unrivalled level of uniqueness and quality when it comes to our fragrances, by combining the expertise and creativity of our teams. House of Naturals will draw inspiration from pioneering technologies used in various sectors, opening the way to unlimited opportunities."says Maxence Billas, manager of House of Naturals.
House of Natural rests on four pillars: agronomy (responsible sourcing and sharing of expertise), innovation (in extraction methods), operations (a bridge between innovation, engineering and tradition) and perfumers.
Givaudan says House of Naturals is leading the way in implementing structural and operational improvements, from field to fragrance. "House of Naturals will undoubtedly play a key role in shaping the future of fragrance creation, pushing the boundaries of what is possible with natural ingredients."says the company.
