The hotel portfolio developed by GM Group with the British brand Floral Street is based on Electric Rhubarb, a fragrance that combines English rhubarb, island gardenia, and sandalwood.
Formulas and Percentage of Natural Ingredients
The newly launched products contain up to 97 % of naturally derived ingredients. The collection includes hand soap, shower gel, shampoo, conditioner, and a hand and body lotion, all scented with Electric Rhubarb.
Packaging and the Ecofill Dispenser
The patented 300-ml aluminum Ecofill system uses sealed, interchangeable pouches to create a refillable and traceable system. The slim-design dispenser features two viewing windows and allows for quick refills; staff can replace the pouches in less than 30 seconds by removing the lid and inserting a new pouch.
The collection also includes a 30-ml hand and body lotion in a tube made from sugarcane and featuring a cap made from recycled plastic, as well as a 20-g scented soap that is RSPO-certified and enriched with glycerin, presented in recyclable cardboard packaging.
Michelle Feeney, founder of Floral Street, explains «Suddenly, everyone is talking about “garden realism”, But at Floral Street, we’ve been capturing that raw energy of cut stems for years. Electric Rhubarb was already bursting with the vibrancy of freshly picked flowers and bold floral notes long before the trend even had a name. We didn’t just follow this trend—we helped spark it. "
Laurent Marchand, president of Groupe GM, says «Our partnership with Floral Street allows us to combine our global expertise in the hospitality industry with their bold vision of sustainable and authentic perfumery. This exclusive line of guest amenities embodies our shared commitment to innovation, environmental responsibility, and an exceptional guest experience.»
The line is part of Groupe GM's Care About Earth program and aims to reduce the environmental impact of hotel amenities while offering refillable sizes and recyclable packaging.
