On September 25, the Rocher group - which employs over 15,000 people in France and abroad - announced plans to sell its perfume production site in Ploërmel.
Following discussions with a number of potential buyers, the group has decided to enter into exclusive negotiations with Arcade Beauty, an American specialist in sample manufacturing.
Groupe Rocher - which manages nine brands including Yves Rocher, Petit Bateau and Arbonne - states that the exchanges are motivated by a shared desire to guarantee production of the group's current volumes, the acquisition of all facilities at the Ploërmel site, and the recovery of jobs.
Negotiations are based on a five-year exclusive production agreement for the Group's existing volumes, thus ensuring the stability and continuity of business at Ploërmel.
"The exclusive negotiations we are conducting with Arcade Beauty are a very promising first step towards the takeover of the Ploërmel site and all its jobs. I would like to thank our teams for their commitment, determination and confidence. We are working with the buyer, with whom we share a vision for the future of the site and common values, to create the conditions for a successful transition".says Vincent Taglioni, Group Operations Director.
"With its industrial capacity and know-how, the Ploërmel site is exactly what we were looking for to expand our product offering and pursue our commercial development. All our teams are mobilized to finalize negotiations with Groupe Rocher, with a view to preserving production and jobs at the site. I am convinced that Ploërmel will be one of our group's industrial flagships in the very near future.says Carl Allain, CEO and President of Arcade Beauty.
A global specialist in sampling solutions, Arcade Beauty also offers a full-service offering, and is a trusted partner for Groupe Rocher. Based in New York, it operates 11 production plants worldwide, including five in Europe.
A photo posted on Twitter that became X by the Rocher group in 2022.
