Guerlain and Intact announce a significant innovation in the fragrance industry with Pulse, a second-generation alcohol from organic farming. This initiative aims to combine olfactory creation with respect for ecosystems.
To mark the launch of Pulse, a second-generation alcohol developed by Intact, Guerlain presents a new version of L'Homme Idéal Cologne Forte. This collaboration represents an important step in the House's commitment to the preservation of ecosystems.
A sustainable approach to perfumery
For almost two centuries, Guerlain has been inspired by nature, while integrating sustainable development at the heart of its activities. The House is committed to responsible creation, as indicated by its Agir pour une Beauté Vivante program, which focuses on eco-design and the preservation of biodiversity. According to Claire Coletti, global sustainability director at Guerlain, « Alcohol is a central ingredient in our perfumery business. Intact's innovation is a strategic and structuring project, enabling us to make a greater contribution to soil regeneration while preserving pollinators through organic farming practices. "
Innovative alcohol from legumes
Pulse is made from leguminous crop residues, which help regenerate nitrogen in the soil. This process is part of a circular and eco-design approach, transforming agricultural co-products into a quality ingredient for the perfume industry. Intact has developed an innovative process designed not only for the cosmetics industry, but also for liqueurs, spirits and pharmaceuticals. The process is based on the use of renewable energy and low-carbon electricity. Pulse's Life Cycle Assessment (LCA) demonstrates a reduction in greenhouse gas emissions of over 80 % compared to traditional alcohols such as those derived from beet or wheat.
Alexis Duval, President of Intact, declares: « We warmly thank the House of Guerlain for its early commitment to Intact. This first collaboration with Guerlain for L'Homme Idéal is a world first in perfumery, and a founding moment for Pulse, our legume alcohol. "
