Hairmed presents at Cosmoprof 2026 its innovative, scientific approach to hair skinification, a process that integrates the principles of advanced skincare with scalp health.
Hairmed unveils its approach based on hair skinification at Cosmoprof Worldwide in Bologna. Skinification is a concept that extends skin care techniques to the health of the scalp, which is central to healthy, radiant hair.
An approach based on the longevity of beauty
In line with the latest international trends in cosmetics, hair skinification is part of a broader framework of beauty longevity, aimed at maintaining the biological balance of the scalp. This preventive, systemic approach focuses on maintaining the skin's physiological functionality. « The culture of scalp well-being is at the heart of our philosophy »says Roberto Piazzolla, Hairmed's Managing Director. He emphasizes that « healthy, beautiful hair is the result of a balanced scalp ». The latter represents a complex ecosystem vulnerable to external factors, such as pollution and aggressive treatments, which can upset its balance.
The DBL protocol: a three-stage process
Hairmed applies the principles of capillary skinification via the DBL protocol, a professional process designed around dermocosmetics. This protocol includes :
- A pre-shampoo dermopurification to normalize the scalp and eliminate sebum, impurities and residues. - A specific shampoo, “Bagno eudermico”, which respects the physiological pH and preserves the balance of the skin microbiome. - A functional lotion with a high concentration of active ingredients, applied directly to the scalp to stimulate balancing mechanisms and maintain skin function.
This protocol aims to create optimal conditions for restoring balance to the scalp, while protecting the skin barrier and improving the bioavailability of active ingredients. As a result, the Hairmed routine doesn't just mask hair problems, but attacks the underlying causes for stronger, more resilient hair.
By integrating advanced technological tools such as photonic biostimulation, Hairmed reinforces its commitment to research and innovation. These solutions are accessible via artificial intelligence-based analysis tools, available via smartphone.
At Cosmoprof 2026, the brand will be offering personalized consultations and demonstrations of the DBL protocol and integrated technologies.
