Scented paper in the spotlight
2021 kicks off with an unprecedented collaboration for iD Scent. The French company has teamed up with Inuru, a German startup specializing in the design of electronic lighting circuits for all types of products and surfaces.
iD Scent is highlighting this partnership with its 2021 greetings card. For the occasion, the French company has decided to combine its expertise with that of Inuru, by offering a luminous scented medium with a refined, sleek design. The aim for iD Scent is to surprise and innovate for its first publicity campaign of the year.
Two innovative companies meet
iD Scent x inuru is the alliance of two innovative companies, driven by a constant quest for innovation and new challenges. When one scents, the other illuminates. The two brands combine their know-how to offer a unique multi-sensory experience and respond to consumers' quest for meaning, which is increasingly influencing their purchasing decisions.
A committed, eco-responsible partnership
Since its creation, iD Scent has placed eco-responsibility at the heart of its concerns and brand DNA. Made in France production, use of recycled and recyclable materials, CSR approach... The company's approach is driven by this essential desire: respect for the environment.
The collaboration between iD Scent and Inuru was an obvious choice. Indeed, Inuru's main mission is to design ecological and environmentally-friendly products. OLED, the company's flagship technology, is made from organic LEDs. Batteries and circuits are printed using heavy-metal-free inks.
An exclusive partnership
The two companies have decided to frame their partnership by signing an exclusivity agreement on the combination of their respective technologies for a period of one year, from January to December 2021.
