Gattefossé has launched its new Inspiration 2022 collection, Escapism, on the theme of escape, an invitation to dream of new destinations while rethinking the way we travel. The Gattefossé applications laboratory has developed practical, innovative formulas in the form of solid, longer-lasting textures to accompany travelers on their new adventures.
"Inspiration is a collection of formulas whose aim, as the name suggests, is to inspire formulators by highlighting Gattefossé ingredients whose formulation we push to the limit. Each year, we reflect on one or more themes that will illustrate our new formulas. The idea is for our teams to give free rein to their imagination and creativity, to come up with original and surprising formulas while respecting our charter in terms of naturalness and sustainability", says Flora Bollon, Texture & Applications Product Manager at Gattefossé.
Travel-friendly cosmetics
Solid cosmetics is not just a recent trend, it's part of a global movement to protect the planet by reducing the overall environmental impact, including of beauty products.
Solid cosmetics offer many advantages and are ideal for travel. Easily transportable, they are smaller and lighter than conventional versions. They are also multifunctional, with a size that can be adapted to the duration of the trip, and leave no waste behind.
Escapism, a kit with five new formulas
This year, Gattefossé has developed five formulations: Magma Mask, a mask in the form of surprising black pebbles; Everything Balm, a multi-functional anhydrous balm; Softer Skin Stick, a scrub in stick form for greater practicality; Scalp & Body Scrub, an exfoliating wax that rinses off easily; and Slide n' Foam, a solid facial cleanser that invites a new gesture.
Magma Mask: solid black pebbles
Magma Mask is a naturally-derived 98% mask in the form of surprisingly solid black pebbles. One pebble represents one dose of product, so you can take only the amount you need with you. First, crumble a pebble into the palm of your hand, then take a small amount of Everything Balm (or, failing that, warm water). Mix until you have a thick, black mask to spread directly on the skin, and rinse off after 10 minutes.
