Yves Rocher has announced the appointment of Julie Rosenkrantz as General Manager for France and Benelux.
Julie Rosentkrantz joined Yves Rocher over twenty years ago and has spent her entire career there. Before becoming General Manager France and Benelux, she had been General Manager & Retail for the brand in Benelux since 2020.
She was previously Marketing Director for Yves Rocher Benelux between 2009 and 2019, and has solid experience in retail, holding the position of Retail Director between 2020 and 2023, in addition to her role as General Manager.
"I am deeply honored by the confidence that Guillaume Darrousez has shown in me by appointing me to this position. I am convinced of the potential of our Yves Rocher brand, driven in particular by our unrivalled botanical expertise and the unfailing commitment of each and every one of our employees. I will work hard every day to pursue our sustainable growth dynamic and enable as many women as possible to benefit from healthy, natural and recognized products. "she said.
"I'm delighted to see Julie officially take up her post today. I'm convinced that her expertise in retail and marketing will be a considerable asset in the task she has taken on today. Her performances in other markets where the brand is present have demonstrated her qualities, and I'm looking forward to seeing her work in the French market", added Guillaume Darrousez, General Manager of the Yves Rocher brand and member of the Rocher Group Executive Committee.
