Juliette, an eco-responsible skincare and hygiene brand, has announced the acquisition of Pimpant, a natural alternative to traditional household products, at 100 %. This affinity and strategic alliance will enable Juliette to accelerate its growth in the home market, just a few months after its launch, thanks to a range of proven products in line with its values.
Since December 2020, Juliette has been developing natural and healthy products for the home. After having launched a first range of dilutable powder products for the bathroom (JU, in November 2021), she acquires Pimpant and will add 20 references on juliette.com. An operation that is based above all, according to the company, on common values and the quality of products developed by the brand of linen care, dish care and natural home care since 2018.
"After the bathroom, our objective was to turn to the other rooms of the house, starting with the laundry room and the kitchen. Our meeting with Amandine and Pierre de Pimpant was decisive, especially because our approaches are very similar. A primary concern for the planet, more transparency for the consumer, the promotion of French know-how and a desire to do things in a positive way... these are the principles/leitmotivs that drive us on a daily basis and that we wish to make last through Juliette, for future generations.says Karline Hamain, co-founder of Juliette.
Juliette's entire catalog will continue to be developed in France, with Normandy as the home base from where all orders will be shipped. Juliette also plans to increase Pimpant's activity by a factor of 5 compared to 2021 and to achieve a turnover of 5 million euros by 2022.
