Juliette, an eco-responsible skincare and hygiene brand, announces the acquisition of 100% of Pimpant, a natural alternative to traditional household products. An affinity and strategic rapprochement that allows it to accelerate on the home market, just a few months after its launch, thanks to a range of proven products in line with its values.
Since December 2020, Juliette has been developing natural and healthy products for the home. After launching a first range of powdered products to be diluted for the bathroom (JU, in November 2021), it acquires Pimpant of which it will add the 20 references on juliette.com. An operation that is based above all, according to the company, on common values and the quality of the products developed by the brand of linen care, dishwashing care and natural home care since 2018.
"After the bathroom, we aimed to turn to the other rooms in the house, starting with the laundry room and the kitchen. Our meeting with Amandine and Pierre de Pimpant was decisive, particularly because our approaches have strong similarities. A primary concern for the planet, more transparency for the consumer, the enhancement of French know-how and a desire to do things in a positive way... are all principles / leitmotivs that drive us on a daily basis and that we want to make last through Juliette, for future generations, "says Karline Hamain, co-founder of Juliette.
Juliette's entire catalogue will continue to be developed in France, with Normandy as its home port from where all orders will be shipped. Juliette also plans to multiply Pimpant's activity by 5 compared to 2021 and to achieve 5 million turnover in 2022.