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Aluminium, an infinitely recyclable material, at the heart of sustainable thinking at G.Pivaudran

g.pivaudran, market leader in aluminium components for perfumery and cosmetics, exhibited at the "Edition Spéciale By Luxe Pack" trade show in Paris.

As a committed player in the environmental movement, g.pivaudran is pushing back the frontiers of aluminum for an ever more sustainable material. "We've been very active at g.pivaudran for several years now, and we consider aluminum to be a material at the heart of our sustainable development approach," emphasizes Marc Pivaudran.

Towards a new way of thinking about luxury product packaging

Infinitely recyclable, aluminum is a natural mineral that is inherently sustainable. Currently using only the purest form of the metal, g.pivaudran's sustainable development strategy is to consider the integration of recycled aluminum into the responsible luxury sector. 99.85%: this is the current purity level of the aluminum used by g.pivaudran to meet the requirements of the luxury goods industry," explains Marc Pivaudran. Together with our supplier, we have undertaken a series of discussions and technical tests to ascertain the extent to which it would be appropriate to integrate recycled aluminum into the deep-drawn parts we produce, without altering the possibilities offered by this material in terms of shaping. The first challenge is not to lose any of aluminum's mechanical qualities". The second challenge is to get luxury brands to commit to new product developments that will increasingly take "recycled" into account.

A local win-win commitment: a responsible production initiative  

Locally, the company has implemented a responsible waste policy on its production lines and in all its offices, and treats its effluents directly at its two sites in Souillac in the Lot region: "Back in the 90s, we set up a wastewater treatment plant to treat effluents from our anodizing lines at source. For the past 3 years, this treated effluent has been sent to the Souillac wastewater treatment plant for a second treatment: it turns out that, through physico-chemical synergy, integrating our discharges enables us to improve the treatment of the town's wastewater, thus obtaining higher-quality discharges". In the space of four years, we have reduced our energy consumption by 30%. At the same time, we have halved our water consumption. "Today, we recycle all our production waste, and we're proud of that," says Marc Pivaudran.
A highly rewarding initiative for the company, the municipality and the environment.

External resources

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