The new version of the Idôle eau de parfum bottle from Lancôme (L'Oréal group) features a Classic Inune pump from Aptar Beauty, part of the AptarGroup, a global specialist in dispensing and dispensing technologies.
Manufactured in France, at the Le Neubourg (27) site, the Classic Inune pump stands out for its POM (polyoxymethylene)-free motor, robust design and 10 % weight, which is lower than the average for pumps on the market.
A short, gentle spray is all it takes. The slim pump adds to the sensoriality of the object. The top sub-assembly is adorned with an elegant metal finish, produced by a bespoke anodizing process in the rose gold hue emblematic of the Lancôme house. The top trim follows the slender, delicate movement of the bottle.
Elegant refillable bottle, adapted pump
With its new bottle, a symbol of the new contemporary femininity, Lancôme materializes its commitment to greater sustainability, in particular with its new refillable case.
In line with its demanding specifications, Aptar Beauty offered Lancôme the Classic Inune pump, its top-of-the-range product, in its refillable version with SNI 15 screw attachment. This pump preserves the integrity of the juice, protecting it from any contact with the metal of the pump system.
"This new launch is the fruit of close collaboration between the L'Oréal and Aptar teams. To meet the challenges of sustainability and the aesthetic criteria of the Eau de Parfum Idôle bottle, we naturally chose our Classic Inune spray: elegant and discreet, it blends perfectly with the bottle's sleek design, even in its refillable version. It guarantees optimum compatibility, meeting the requirements of the most prestigious perfume houses, such as Lancôme. "Sophie Magdelaine, Global Platform Senior Manager Fragrance, Aptar Beauty.
