Elegant with its glittery pink decor, the Mademoiselle Rochas case adopts a more environmentally-friendly version for its annual campaign.
Designed to hold the 50-ml Mademoiselle Rochas eau de parfum and its 4.5-ml mini, both held in place by a cardboard wedge, the new promotional case underlines Rochas' commitment and highlights its more sustainable approach.
Rochas entrusted Verpack with the production of the case. The manufacturer considered the environmental impact of the glitter decoration. The solution proposed via the Tours site was to use a screen-printed varnish containing compostable and biodegradable glitter, so that it did not conflict with the recycling process.
The Verpack teams were able to distinguish themselves from the Interparfums group through a search for solutions centered on the stumbling block represented by the decor.
Despite the technical constraints and thanks to the solution found by Verpack, the box retains its premium codes while adopting a virtuous positioning, in line with the CSR objectives of the Rochas brand.
