Aptar Beauty has collaborated with Kayali to launch a new range of body and hair mists, using All Over Spray packaging. This initiative highlights an enriched sensory experience and 360° development.
Aptar Beauty has teamed up with Dubai-based brand Kayali to introduce a new collection of body and hair mists. The premium All Over Spray technology is chosen to offer a continuous, enveloping diffusion, which sublimates the brand's emblematic fragrances.
Focus on broadcast technology
The All Over Spray is renowned for its ability to diffuse an ultra-continuous, powerful mist, covering a 360° angle. Thanks to this technology, each use guarantees a neutral diffusion and a generous dose, reinforcing the immersive olfactory experience aimed at «layering», a growing trend in fragrances. Saveria Guelfucci of Aptar Beauty points out, « We worked hand in hand with Kayali. Our full-service capabilities enable us to accompany them every step of the way, helping them realize their vision.. "
Complete design and support
Aptar Beauty's full-service support ensured a perfect match with Kayali's vision, from concept to final production. A project that ensures consistency of color and design in an elegant matte finish, enhanced by hot stamping. This collaboration highlights Aptar Beauty's technical know-how, respecting Kayali's requirements to reduce secondary packaging through the use of peel-off labels.
In short, this alliance between Aptar Beauty and Kayali not only responds to the sector's updated expectations, but is also part of a committed move towards enriched sensorial experiences, while enhancing the identity of each partner brand.
