Fedrigoni's Paper and Self-Adhesives divisions have jointly designed solutions capable of guaranteeing the integrity, origin and traceability of products. These solutions are aimed at converters and luxury brands.
Guaranteeing, or even tracing, the authenticity and integrity of products in the age of e-commerce is a challenge for brands. The originality and exclusivity of a product are the integrity of a brand, the expression of its quality and prestige. These values play a key role in consumers' buying preferences.
For the Fedrigoni GroupIn order to achieve this, it was necessary to go further in this field by offering a complete range of paper products and self-adhesive materials for brand protection, all of which are compatible with the group's environmental policy.
Multiple solutions
Fedrigoni Self-Adhesives has designed multiple brand protection solutions 100 % customizable this offer covers all requirements for creating seals on self-adhesive materials and packaging: security labels (Void), customizable films that, when removed, leave a design or text on the support and cannot be repositioned; materials that, once applied, tear or disintegrate when an attempt is made to peel them off; customizable holographic supports with different levels of security; tamper-evident solutions specially designed to tear the box on which these labels are affixed in the event of an attempt to open the package...
Some security papers can incorporate fibers, confetti and other special pigments. There are also dyes, fibers or other elements directly added to the paper pulp or surface treatments containing reactive inks, embossing or watermarks.
Each solution is visible to the naked eye, to the touch, or detectable with specialized equipment.
"The authenticity, safety and integrity of brands, products and packaging are economic and image issues"says Michele De Pascalis, product manager for security products. "With this range, we intend to provide an effective and transversal response".
With a long experience in the field of security and with an R&D department mobilized in the development and experimentation of cutting-edge technologies, Fedrigoni Self-Adhesives is committed to fight against a phenomenon that harms brands as much as consumers and, consequently, an entire economy. The problem is not only that a counterfeit product is marketed at the price of the original or that it may be dangerous to health, the problem is that original items are diverted from the networks and escape the control of the manufacturer.
Targeted acquisitions
The Fedrigoni Group is strengthening its presence in this sector through targeted acquisitions. In April 2022, the group acquired the French company Tageos, a world leader in the design and production of RFID inserts and tags for self-adhesive labels. Recently, it was Arjowiggins' research and development center in Grenoble, France, which promises to drive innovation in printed electronics and advanced research on paper media using RFID. Indeed, smart paper can directly host circuits and microchips, without conflicting with the "single material" strategy essential to the valorization of end-of-life products.
