Building on its know-how and expertise in hair care, the Phytema laboratory announces the launch of Jour 1, its new range of natural and organic hair care products, developed and manufactured in Savoie with a label-free, eco-designed bottle.
" We are delighted to launch our Jour 1 range today, which is the fruit of our 20 years' expertise in hair care. For us, Jour 1 is an invitation to care for our hair in a different way, with innovative ingredients and eco-designed packaging. We have designed an authentic range in line with the expectations of consumers concerned with reducing their carbon footprint. "explains François Ardouin, President of the Phytema laboratory.
The fruit of two years of laboratory research and development, Jour 1 responds to consumer demand to reconcile the pleasure of hair with ethics. The products contain a minimum of 97% of natural ingredients from French organic farming (organic cucumber, organic lemon, organic thyme from Provence, organic clementine from Corsica, organic cedar from Auvergne, organic apricot from Roussillon, organic cherry blossom and organic redcurrants from Ardèche).
Day 1 a complete range of hair care products
The range was designed and formulated by Phytema in its laboratory in the heart of the Alps. It offers a genuine hair ritual and is composed of 10 products:
5 shampoos (fortifying, volumizing, purifying, anti-dandruff, color protect),
2 care oils,
1 hair scrub,
1 moisturizing mask.
Phytema has chosen minimalist formulas, selecting effective active ingredients exclusively from France.
Packaging hybrid eco-designed that shakes up the codes by taking a cardboard box into the shower water-resistant !
Phytema is committed to improving the environmental footprint of its packaging by replacing certain materials with others from the circular economy. All containers have been selected to minimize their ecological impact, while preserving the notion of pleasure.
The molded fiber shells containing the shampoo are made from recycled cardboard and newspaper. Inside the shell is a soft plastic liner that uses 70% less plastic than a traditional bottle. Together, they form a functional, sturdy container.
The bottles are laser-engraved on unlabeled cardboard. A recycled cardboard collar is printed with biodegradable ink.