French dermo-cosmetics and pharmaceuticals group Laboratoires Pierre Fabre worked closely with Albéa Tubes to reinvent the packaging for its iconic Klorane baby care product: organic Calendula moisturizing cream. For this new packaging, Pierre Fabre chose Albéa Tubes' paper tube in its kraft version. The tube incorporates a minimum of 50 % of FSC-certified paper.
Klorane baby face and body moisturizer with organic Calendula is now protected in a paper tube from Albéa Tubes. This cardboard cosmetic tube offers a significant reduction in plastic, replacing it with a paper-like material certified as organic.
Combined with Albéa Tubes' EcoFusion Top system, which fuses the head and cap for further weight reduction, this tube reduces the amount of virgin plastic used for Klorane's product by 74 %, compared with its previous version. In line with Pierre Fabre Laboratories' and Albéa Tubes' commitment to the circular economy, this packaging is technically recyclable in the carton stream.
"This new solution is a major step forward in our commitment to reducing the carbon footprint of our products, says Frank Legendre, Director of Packaging, Innovation and Development at Pierre Fabre. It supports both our brand philosophy and our CSR strategy to provide our customers with an effective, safe formula combined with eco-designed packaging."
"This development represents an important step in our long-term partnership, adds Aude Laclaire, CSR Manager at Albéa Tubes. We are proud to support Pierre Fabre's sustainability objectives with this minimal-impact packaging combining two of our latest innovations."
