Prad, a company specializing in top-of-the-range, made-in-France decoration on glass and aluminum, welcomes its new Sales Manager, Line Daigneau, whose mission is to develop Prad's activities in the French and European markets, in the perfume and cosmetics sector. She has over 20 years' experience in the world of beauty and luxury (Cosmogen, Qualipack, Clarins group, Ch. Wauters & fils).
Prad has mastered the following key technologies: liquid metallization, lacquering, laser finishing and screen, pad and hot stamping techniques. Used individually or in combination, they enable a wide range of renderings, nuances, color and/or material effects, combined with extreme line precision. The impeccable quality of the decors produced is as appealing to the eye as it is to the touch, and supports brands in the sensory experience they wish to offer consumers.
Liquid metallization, our flagship technology, provides a full or partial metal look, numerous metallic shades and infinite possibilities for transparency and gradation. Developed on a specific dust-free line, the process is perfectly controlled and environmentally virtuous.
Lacquering modifies surface appearance (gloss, matte, satin), colors (unlimited), special effects (pearlescent, iridescent, metallic) and feel (smooth, soft, grainy).
Laser finishing complements metallization with chiselled cut-outs and engravings, for ultra-fine decorations and light effects.
Silk-screen printing, pad printing and hot stamping are generally combined to showcase high-precision text and drawings on all types of media.
"I'm delighted to be joining Prad, whose industrial activity is based in the Drôme region, just outside Valence. I share the values of its CEO and owner for the past five years, Bruno Pierrain, who has made the strategic choice of finishing only containers made from infinitely recyclable materials such as metal and glass. Recent investments have considerably reduced the environmental footprint of the decoration processes used, including metallization, and open up a host of high-quality possibilities. I discovered a highly committed team, always ready to provide a solution. Prad counts some major brands among its customers. My aim is to continue deploying this French know-how with them.says Line Daigneau.
"When I took over Prad, my ambition was to invest in a company on a human scale. I set out to maintain a social dialogue conducive to innovation and continuous improvement, to develop the team's skills, and to have a high-performance, competitive and environmentally-friendly French production facility. Over time, our development will require the creation of a sales department to strengthen our relationships with our customers in France and Europe. I have entrusted this mission to Line Daigneau. We share the values that are dear to Prad: respect, solidarity and eco-responsibility", emphasizes Bruno Pierrain, Chairman and CEO.
