After an initial collaboration with Hapticmedia on "Rouge G", Guerlain has once again entrusted the company with the launch of its new e-commerce site, to provide a user experience for its perfume range.
Expert in visualization and personalization solutions for tomorrow's commerce, Hapticmedia develops innovative functionalities for the luxury goods sector. A new collaboration for this French company that responds to the constraints of connected commerce.
A new digital experience
Guerlain has been innovating in beauty and perfumery for over 190 years. In 1828, Pierre-François Pascal Guerlain opened his first boutique on rue de Rivoli, revolutionizing the perfume and cosmetics market. Today, Guerlain offers a new experience that pays homage to the profession for which it is famous: perfumery.
Customers can now personalize their bee bottle by choosing the type of ribbon and bow to decorate the neck of the bottle, and then engraving a name or message on it: the art of giving according to the House of Guerlain.
"The 3D technical solution proposed by Hapticmedia allows us to showcase our iconic products. It offers different combinations to increasingly demanding customers who are above all looking for digital experiences that reflect those of our Boutiques. What's more, thanks to this online personalization option, our customers can now offer a tailor-made gift to their loved ones", emphasizes Jean Denis Mariani, CDO Guerlain .
"We are delighted to have collaborated once again with Guerlain to come up with a new online personalization solution. Thanks to this second collaboration, we're going one step further by offering the option of online engraving with a dynamic, ultra-realistic rendering. In this way, web users can create their own unique and personal object. Guerlain is a key reference in the world of luxury and perfumery, and I'm delighted to be working with them on a long-term basis," explains Henri Foucaud, co-founder of Hapticmedia.
An omnichannel shopping experience in full transformation
For over 5 years, Hapticmedia has been constantly reflecting on the issues and challenges linked to changing shopping habits. Its vision: to create new online experiences, generating emotion through the customer's main point of contact, their smartphone.
Hapticmedia offers an interactive 3D product visualization and personalization solution for connected commerce. Directly accessible from the web browser and compatible with all media, this new solution makes it easier to try on, personalize and learn about products. The solution, dedicated to the world of luxury goods, focuses on the smallest detail, and is uncompromising in its execution.
This innovative company helps leading players in the luxury goods sector to co-design their products. Thanks to its interactive, scalable solution, Hapticmedia can increase conversion to purchase, and design tailor-made products for increasingly demanding customers.
