For the new Biotherm skincare collection, L'Oréal continues to rethink its increasingly eco-responsible packaging. As a long-standing partner, Texen took up this new eco-design challenge, combining new materials, decoration and aesthetic results.
Blue Beauty advocates eco-responsible beauty. To protect the seabed, this trend calls on brands to be even more ethical and transparent. Biotherm is dedicated to Blue Beauty, beauty at the intersection of blue biotechnology and Blue Commitments. The aim of Blue Beauty for Biotherm is to design products with a circular economy in mind. This includes the use of recycled materials.
Working together to promote the ecological transition of packaging
Pursuing its mission of "transforming material into experience in a virtuous way", Texen is acting as a pioneer to replace a conventional material, still rarely mastered in its recycled version, while ensuring its decoration and the entire supply chain.
In response to strict specifications concerning material sourcing, industrial process optimization and compliance with standards and regulations, Texen put its industrial experience and expertise in eco-materials processing and decoration to work on a strategic project. Its success is the fruit of intense collaboration between the teams.
New-generation hood
The cap is adaptable to a variety of jar sizes, and for men's and women's skincare formulas such as Cera Repair and Blue Therapy. Great care was taken to ensure aesthetic values: hot stamping was applied to the entire surface of the part, with no trace of overlap - a real challenge for this type of material. The same applies to the brand logo, which is executed in reserve, deliberately leaving the raw material visible in the center. And to lighten the ecological footprint, the excellent resistance of the hot stamping on the rPP allowed Texen to avoid applying a protective varnish.
This global eco-design approach, in which the use of rPP is the keystone, benefits from the agility of a dedicated automatic line.
