At VivaTech in Paris, L'Oréal unveils a series of innovations that aim to embody the power of Beauty Tech for personalized, inclusive and sustainable beauty. From May 22 to 25, L'Oréal's Beauty Tech experts at VivaTech welcome the public to present a portfolio of cutting-edge diagnostic devices for skin and hair.
" Pioneers of Beauty Tech for years, we're absolutely convinced that technology can push the boundaries of what's possible in beauty, generating a positive impact on the lives of people around the world. With advanced diagnostics, augmented beauty services, an assistant powered by generative AI, creativity spurred by Gen AI and innovative electronic devices, we're shaping the beauty of the future to be more personalized, more inclusive and more responsible "said Barbara Lavernos, Executive Vice President, Research, Innovation and Technology, L'Oréal Groupe.
Serving consumers
The Kiehl's Derma-Reader performs a skin diagnosis using clinical imaging technology, analyzing more than 11 skin characteristics visible and invisible to the naked eye, from which product recommendations and lifestyle advice are formulated, as well as a targeted routine to be integrated into the consumer's daily skincare routine.
Lancôme's Renergie nano-resurfacer| 400 booster has been specifically developed to enhance product penetration into the stratum corneum and amplify skincare benefits. This patented technology, composed of 400 ultra-precise nanopoints for clinically tested results, is, according to the brand, free of side effects and suitable for all skin types, even sensitive.
Beauty Genius from L'Oréal Paris is a personal beauty assistant powered by generative artificial intelligence (AI). It provides users with personalized diagnostics and recommendations, and clearly answers every one of their beauty questions.
More respectful of hair and the planet, AirLight Pro from L'Oréal Professionnel breaks new ground in hair drying. Designed for use both in the salon and at home, the AirLight Pro hair dryer combines infrared light with high-speed hot air to accelerate drying and improve the appearance of hair, leaving it visibly smoother and shinier.
My Hair [iD] Hair Readerby L'Oréal Professionnel is a professional tool that uses ultra-precise optics to measure color, tones, undertones and gray percentage, as well as analyzing hair density.
Serving industry
L'Oréal unveils Skin Technology, its platform of bio-printed skin models that mimic the complexity of human skin, an innovation which "opens up unprecedented scientific prospects for research in the cosmetics and health sectors".according to Barbara Lavernos.
For over 40 years, L'Oréal has been at the forefront of the development of reconstructed human skin, whose models are used in biological and dermatological research. According to the company, Skin Technology combines the best of biology, mechanics and electronics to create inclusive models that mimic the diversity of human skin, raising testing standards in the cosmetics industry, while enabling players in the healthcare industries, startups and research institutes to benefit from this expertise.
At the same time, L'Oréal is launching its Beauty Content Lab, Creaitech, an in-house laboratory equipped with advanced tools based on generative AI, designed to transform content production for the group.
Creaitech is used as a safe space for Gen AI experimentation. It enables L'Oréal to amplify in-house content creation for its 37 beauty brands, and at the same time train its marketing teams in the latest creative technologies.
"Nurtured by human creativity, technology becomes a veritable catalyst of inspiration, offering individuals a powerful means of expression for themselves and for brands, said Asmita Dubey, General Manager, Digital and Marketing, L'Oréal Groupe.. Our Gen AI content lab is a perfect example of what the human brain and a generative AI tool can achieve together when it comes to creativity. Thanks to our new "Brand Custom Models", we can train Gen AI to recognize each brand's unique visual codes and launch innovative campaigns faster. And crucially, we do this without compromising our Responsible AI principles, which prohibit us from using realistic AI-generated images of face, body, hair and skin to illustrate the benefits of our products in our external communications."
"We will also be unveiling with Meta our New Codes of Beauty program, which will support the next generation of 3D artists and Augmented Reality and AI experts, and enable them to explore new creative frontiers in the world of beauty. As pioneers, our brands L'Oréal Paris, Lancôme and La Roche-Posay have joined forces with a team of 30 creators who have mastered cutting-edge tools and techniques. Together, we aim to unleash technological creativity at a time when the "Creator Economy" is booming, continued Asmita Dubey.
The New Codes of Beauty program will support the next generation of 3D artists and augmented reality and AI experts to explore new creative frontiers in beauty. Pioneering brands L'Oréal Paris, Lancôme and La Roche-Posay have teamed up with a team of 30 designers capable of harnessing cutting-edge tools and techniques to embrace these new creative territories. Their aim: to unleash technological creativity in a booming "Creator Economy".
Digital sustainability
L'Oréal is committed to spearheading the industry in measuring CO2 generated by its digital activities and identify levers for reducing their environmental impact. At VivaTech, the company is highlighting three partners: Impact+, a French Sustainable Tech start-up that enables it to measure the carbon footprint of our digital media, Adgreen, a Greentech partner that enables it to measure the carbon footprint of its content production, and Fruggr, a French start-up that offers solutions for measuring the carbon footprint of the group's websites.
Photo: L'Oréal - skin technology - © L'Oréal -Joaquim Gomes
