The Musée du Louvre, in partnership with L'Oréal, is offering a tour of 108 works of art to help you understand beauty, its practices, representations and role through the ages and across cultures.
Since November 13, 2024, the Louvre has been offering an original mediation program in the museum's galleries, thanks to the support of the L'Oréal group. Entitled "De toutes beautés!" (Of all beauties), the program explores over 10,000 years of art and history through a selection of 108 works of art. It highlights the gestures, rituals, objects and practices of beauty, as well as the canons or sublimated visions of beauty. The tour, designed by the Louvre with the support of the L'Oréal Group's Art, Culture & Heritage Department, also enables visitors to understand what questions of appearance and beauty say about societies and their transformations.
Written and audio mediation, complementing the museum's scientific information, is implemented. A web-application, accessible by QR code, delivering new content, also offers a lively, immersive experience: works and objects speak and tell their own story in the first person.
The application also offers visitors the opportunity to extend this exploration by remaining accessible outside the museum halls.
"The Louvre is the place where we learn about the diversity of beauty and the history of the world, a veritable school for the eye. The dialogue with the L'Oréal teams' expertise in beauty enables us to reach out to our visitors through a new narrative, with a broader look at the museum's collections to reach out to new audiences".said Laurence des Cars, President and CEO of the Musée du Louvre.
"Our raison d'être, the idea of creating the beauty that moves the world forward, is to democratize and tell the story of beauty, its plurality and its role since the dawn of humanity. It's a compass that guides our patronage and leads us to seek out new paths and new angles of approach: in this respect, the Louvre is a natural choice, not only for the richness and diversity of its collections, but also for its ability to shed light on the most contemporary issues".said Nicolas Hieronimus, Managing Director of L'Oréal Groupe.
According to the two partners, this collaboration helps to open our eyes to the diversity of beauty, inviting inclusion and tolerance across cultures, civilizations and eras.
In addition to the in-museum tour, a web-series co-produced by the Louvre and L'Oréal and broadcast in early 2025, will enable younger visitors to discover and decipher the emblematic works on display.
L'Oréal and the museum have already cooperated in 2023. The cosmetics giant launched the Lancôme x Louvre collection, a limited edition of skincare and make-up products inspired by sculptures.
