BorntostandoutBorntostandout, a Korean luxury fragrance house, has completed a Series A financing round led by Touch Capital, a US venture capital fund specializing in consumer goods, and Bold, L'Oréal's corporate venture capital fund. Borntostandout will benefit from the expertise of L'Oréal in international brand development, while Touch Capital will provide strategic insights to strengthen the brand's position in global markets.
This round of financing will also enable Borntostandout to accelerate its physical expansion, particularly in Europe and the United States, while redefining the olfactory discovery experience through innovative retail concepts.
Driven by the vision of its founder Jun Lim, a former financial analyst specializing in the cosmetics sector and a perfume enthusiast, Borntostandout aims to push back the boundaries of olfactory creativity. Founded in 2022, the brand has developed a singular creative approach and artistic positioning, enabling it to achieve selective distribution in 60 countries within two years. The recent launch of the Extrait Extrême collection, with an exceptional concentration of 60 % fragrance oils, is a testament to its audacity.
"What makes Borntostandout a unique voice in the world of luxury perfumery is our deep conviction that creativity trumps convention, says Jun Lim, Borntostandout's founder and Managing Director. The arrival of such prestigious investors goes beyond a simple capital contribution: it's a strong validation of the idea that singularity in perfumery is one of life's greatest luxuries."
"We are delighted to support Jun, a visionary entrepreneur who has created a unique and differentiating luxury fragrance brand.says Anna-Lena Kamenetzky, co-founder of Touch Capital. Borntostandout embodies both absolute modernity and deep roots in Korean craftsmanship, generating a fascinating tension that builds consumer loyalty."
