Through its L'Oréal for the Future approach, the cosmetics giant has set itself the goal of using a majority of bio-sourced and/or circular economy materials in its product formulas by 2030. The group intends to leverage the capabilities of generative artificial intelligence (GenAI) to achieve this.
IBM and L'Oréal have announced a collaboration in this area. The aim for L'Oréal is to identify new key information from cosmetics formulation data, facilitating the group's use of sustainable raw materials.
This partnership will enable the development of a customized AI foundation model designed to significantly enhance the ability of L'Oréal's research and innovation teams to achieve improved performance and consumer satisfaction in every cosmetics category and region of the world.
A foundation model is a type of artificial intelligence model trained on a large set of unlabeled data, capable of performing various tasks and applying information from one situation to another.
The formulation foundation model devised by IBM and L'Oréal is believed to be the first of its kind in the industry, positioning AI innovation at the intersection of beauty, chemistry and technology.
"At IBM, we believe in the power of personalized AI designed to help transform businesses. With IBM's latest AI technology, L'Oréal will be able to extract meaningful key insights from its rich formula and product data to create a tailored AI model that will help it achieve its business goals and continue to design sustainable, high-quality products."explains Alessandro Curioni, IBM Fellow, Vice President Europe and Africa and Director IBM Research Zurich.
The creation of this AI model will use a large number of formulations and component data to facilitate multiple tasks to be carried out by L'Oréal, including the formulation of new products, reformulation of existing cosmetics and optimization for large-scale production.
L'Oréal will provide its 4,000 researchers with new tools. In addition, IBM Consulting will support the group in its objective to rethink and redefine the formulation discovery process.
