Lubrizol presents Curcushine gummies at Vitafoods Europe

Lubrizol Nutraceuticals highlights a new gummy concept for Curcushine, a microencapsulated turmeric, at the Vitafoods Europe event.

Lubrizol Nutraceuticals unveiled an innovative gummy concept designed to showcase the formulation possibilities of its Curcushine microcapsules, at Vitafoods Europe.

Introducing the gummy concept

This gummy concept, ready for industrial scale, will be presented at Vitafoods Europe, May 5-7. It will demonstrate how microencapsulated turmeric can be integrated into industrially relevant gummy formulations. Each sugar-free gummy contains 100 mg of Curcushine, Lubrizol's microencapsulated turmeric extract. The gummies are flavored with natural nuances of orange and ginger, subtly complementing the turmeric flavor, and lightly sweetened with maltitol and stevia, sugar substitutes of natural origin.

Beauty and well-being are becoming increasingly integrated »said Isabel Gómez, Global Marketing Manager for Lubrizol Nutraceuticals. « Consumers are taking a proactive approach to maintaining their outer radiance and inner comfort. Curcushine gummies meet this growing demand by offering a pleasurable, simple and flavor-focused experience. "

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