Lumson designs the packaging for Lancôme's Absolue Longevity MD

In addition to its glass and mechanical properties, the Anticipate The Cream formula combines Timeline’s Mitopure—a form of urolithin-A—and Anticipate Compound, a complex that brings together Epigenomy, Eperuline, Ectoin, Rose Pro-Xylane, and Taurine. This combination targets cellular protection and the preservation of a youthful appearance.

355 DeLuxe Slim Glass Bottle, 50 ml

At the heart of the design is the 50-ml Slim 355 DeLuxe bottle, made of glass. The choice of material is intended to ensure high standards of perceived quality and production consistency. The lines are clean and simple. The overall design highlights the glass material and its luminous finishes.

White-gold metallic finish and UV screen printing

The design combines a metallic finish in shades of white and gold with multi-layered UV screen printing. This interplay of surfaces and reflections creates a sense of visual depth that echoes the line’s design language. The goal is to establish a visual signature consistent with the identity of Lancôme. Each side is treated to enhance this effect.

Eco Purity AA355 Pump and Custom Cover

The Eco Purity AA355 pump completes the set. Its aluminum components, finished in light gold, blend seamlessly with the bottle’s color scheme. A custom overcap, also decorated with UV screen printing, extends this visual continuity. The bottle-pump-cap assembly forms a cohesive whole.

The Absolue Longevity MD line organizes its skincare products into three targeted approaches: Anticipate, Intercept, and Reset. Anticipate The Cream is part of this three-part approach, featuring packaging designed specifically for this product and a formula that incorporates Mitopure and Anticipate Compound, described here as the technical foundation of the line’s positioning.

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