Building on its expertise in skincare and make-up, Lumson enriches its offer with three lines dedicated to the world of hair care, providing a complete turnkey service including bottles, dispensing systems, decoration and accessories.
Slim, Verona and Round are three complete collections - both in terms of materials used and accessories - dedicated to hair care. With 19 solutions available in different sizes, these collections have been created to adapt to the different types of products on the market, from serums to masks, and to respond to the progressive fusion of hair care and skin care (skinification).
Comprising nine bottles ranging from 30 to 400 ml and available in a variety of materials (glass, PET, PE), Slim is a collection with clean, timeless lines ideal, according to Lumson, for those seeking elegance and sophistication combined with functionality and practicality.
Verona is a hair care line featuring PETG bottles to be combined with traditional or precision dispensing systems for professional scalp-focused applications. It offers minimalist-inspired solutions with distinctive design and clean lines, in formats ranging from 50 to 200 ml.
With its sober colors, soft-touch finish that gives the bottles a gentle touch, and rounded profiles for an elegant, delicate appearance, the Round range is designed for products that are closer to nature. Available with a choice of glass or PE dispensing systems, the 50 to 250 ml bottles are designed for products to be applied directly to the hair or scalp.
A dynamic market
The second-largest beauty market, with a market share of 15 % after skincare (source: Euromonitor 2023), hair care has undergone a radical transformation over the last decade, both in terms of price and product offering, Lumson reminds us. The Italian manufacturer reports that the market is now divided into shampoos and conditioners (38 %), styling products (24 %), coloring products (22 %) and treatments (16 %), while care segments, in particular masks and specific, often holistic treatments, have gained space both on shelves and in daily routines. They have redefined hair care, paving the way for the development of new products and the arrival of new players.
According to Lumson, the data confirms the golden age of hair care and the dynamism of the market, with almost 300 brands in Europe alone: between 2020 and 2023, the value of hair care grew by +$11.9 billion, with retail prices increasing by over 15% and a CAGR of 4.8 %. This growth is attributed to a renewed interest in hair and scalp care, with hair becoming an essential aspect of self-care, alongside diet, exercise and rest. The trend is towards holistic products that address the overall health of hair, mind and spirit, offering sensory and emotional benefits.
