The 15ᵉ edition of MakeUp in Paris took place on June 18 and 19, 2025, bringing together 4,580 participants and recording an international participation rate of 30 %.
This year's event brought together professionals from 59 countries, with a strong increase in participation from Scandinavian countries, notably Denmark and Sweden. Italy and South Korea broke attendance records, with an average increase of 80 % in the number of participants, closely followed by Spain and Portugal.
On the exhibitor side, the event welcomed 145 manufacturers and 14 trend agencies representing 19 countries. The largest delegations were from Italy, France and South Korea.
Other countries represented include Belgium, China, Germany, Hong Kong, Japan, Netherlands, Poland, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, United Kingdom, United States and Vietnam.
As with every edition, MakeUp in Paris offered a program rich in content: 16 conferences and 12 workshops with 95 expert speakers.
The IT Awards were also very popular, with 65 exhibitors registering 116 products, broken down as follows:
- Accessories: 4 products
- Formulation: 64 products
- Full Service: 21 products
- Packaging: 27 products
- Ocean Beauty (new cross-category): 23 products
The winners:
- Futura - Avant Lab - Pennelli Faro, in the Accessories category
- Non-Transfer Crystal-Watery Lipstick - A&H Cosmetics, in the Formulation category
- Eco Formelt Multi-Pencil - Cosmax, in the Full service category
- SEamless Powder Tech - Ancorotti Group, in the Public Coup de Coeur category
- Cheeky Lipstick - La French Company & Cap Innovation in the Packaging category
- Waterburst Dazzle Top Coat - Gotha Cosmetics in the category Ocean Beauty
