Amoéba, an industrial greentech specializing in the development of natural microbiological solutions based on the patented exploitation of amoebae, announces the signature of an agreement with Metron Technology, a subsidiary of the Chinese Oriental Beauty Valley group (OBV Group). This agreement confirms the main terms of the memorandum of understanding announced on April 1, 2025, and covers both the regulatory and commercial aspects of Amoéba's cosmetic ingredient in China.
The agreement provides for support and advice from the Oriental Beauty Valley group in obtaining approval for Amoéba's cosmetic ingredient in China, as well as priority for Metron Technology to distribute Amoéba's cosmetic ingredient in China once approval has been obtained.
Amoéba steps up development of its cosmetics business
While Amoéba's cosmetic ingredient was already included on the Inci list in 2024, enabling it to be marketed without further authorization worldwide with the exception of China, this agreement enables Amoéba to accelerate its entry into the Chinese market, the world's second-largest cosmetics market after the United States.
Following the arrival of Charlotte Franceries - a former member of L'Oréal's top management for 25 years and currently President of the McCann Group's French agency - to its Board of Directors, who will bring all her expertise and knowledge of the cosmetics industry, Amoéba has now taken a new step in the development of its cosmetics business.
"We are delighted to sign this agreement with the Oriental Beauty Valley (OBV) group, which is the ideal partner to support our development in China. While we have already achieved many key milestones in biocontrol this year, we are now accelerating the development of our cosmetics segment with players recognized worldwide for their expertise. We are proud that the full potential of our cosmetic ingredient has been recognized by the OBV group, a global reference player, and we are demonstrating our ability to pursue our ambitious development trajectory".said Benoît Villers, Chairman of Amoéba's Board of Directors.
The Oriental Beauty Valley group, based in Shanghai, is an industrial cluster supported by the Chinese authorities as part of their national development strategy for the cosmetics sector. It brings together over 1,000 companies (including L'Oréal, Shiseido etc.), laboratories, research centers and specialized organizations, forming an ecosystem that fosters synergies between innovation, production and regulation, and offers a structured environment to support innovative projects, from formulation to regulatory compliance.
Photo taken from the Amoéba website.
