Firmenich, perfume and aroma specialist, announces the arrival of Matteo Magnani as Chief Consumer & Innovation Officer, Global Perfumery . He will be responsible for improving current performance in marketing and innovation, and offering innovative solutions to clients, in order to ensure the sustainability of the entire value chain.
“Matteo is an accomplished leader with a great track record in innovation and brand buildingsaid Ilaria Resta, president, Global Perfumery , Firmenich. In this new role, he will be dedicated to translating our excellent knowledge of the market and consumers into business opportunities and solutions to improve our skills in innovation, natural ingredients and sustainability. Matteo will also strengthen our brand image and our communications while accelerating the digital transformation with our customers. "
Prior to joining Firmenich, Matteo Magnani spent seventeen years at Procter & Gamble. In his last function as Brand Vice President for Fabric Care Europe, he has contributed to the strong growth of brands such as Ariel, Tide, Lenor and Fairy. Prior to that, he ran Dolce & Gabbana Beauty, which at the time was licensed by P&G. He oversaw many innovations there, including successful fragrance launches as well as the successful establishment of a premium fragrance collection and makeup line. Born and raised in Milan, Matteo Magnanivit in Geneva with his wife and two children.
“I have always been passionate about perfumes and their ability to increase the value of consumer products, Matteo Magnani clarified. It is an exciting time to join Firmenich, which after 125 years continues to be the leader in creativity, innovation and sustainability. It is my responsibility to have a greater impact on our customers and their consumers. "
Based in Geneva, Matteo will report directly to Ilaria Resta, president, Global Perfumery , and oversee Perfumery teams in innovation, marketing, consumer data, natural ingredients, sustainable development, digital and communication.