2017 sounds like a return to its roots for Strand Cosmetics Europe, which opened an office in Brooklyn, its original neighborhood in 1926, before the creation of the European subsidiary in Lyon in 1964, then the takeover of the company by the Raguin, Bouvier and Salin families in 1981.
The company is demonstrating its intention to build trusting and close relationships with American cosmetic brands.
Some of them are already customers, and they are interested in Strand Cosmetics Europe's formulation know-how, recognized in Europe and Asia, and its ability to offer sensorial textures and innovative active ingredients. The R&D and Technological Innovations department, with 30 employees, also has a thorough knowledge of the American regulatory framework, while the company is accredited to manufacture OTC products.
Jacques de Prémare joins Strand Cosmetics Europe as junior business manager. He will manage the American operations from New York in partnership with Nathalie Dessirier, senior business manager. Both will report to Denis Richard-Orliange, sales and marketing director of Strand Cosmetics Europe.
