For the launch of the new original Dior Homme, the eponymous fashion house wanted to retain the minimalist yet powerful packaging identity of the first editions of the famous fragrance, which has been part of its iconic, sensual signature for years. The bottle has been reinterpreted with rigor and modernity, while retaining its sober, elegant lines in a sculpted block of transparent glass topped by a solid Surlyn cap". The design of such a cap quickly led us to choose Surlyn," says Lionel Bevan, Technical Manager at Axilone, who was entrusted with the creation of this piece.
"We've been injecting this resin for many years, and now have a good command of it. It seemed to us to be the best suited to meet the technical and aesthetic requirements of such a massive design. To overmold the insert, we had to inject thick layers of material, increasing the risk of deformation. Surlyn, which has a relatively low melting point compared with other resins, enabled us to achieve a clean surface finish in a single injection. Before being overmolded, the insert is hot-stamped with silver lettering. This decorative effect is amplified by the depth created by the Surlyn overmolding".
Surlyn offers designers immense freedom, as its possibilities are virtually unlimited. In fact, it has been used for years by the Dior brand for the packaging of its Dior Homme fragrance, as Maud Maillebuau, Dior Packaging Development Project Manager, explains. "Surlyn gives the packaging a premium look, and is luminous, soft and warm to the touch. For this latest Dior Homme edition, the cap is one with the bottle to create a monolithic, elegant, no-frills packaging that reveals the beauty of the juice through its crystalline transparency. On this particularly complex project, we benefited from excellent technical support from Dow's teams."
