Givaudan Active Beauty recently announced the launch of Patchoul'Up, a 100 % upcycled active ingredient capable of rebalancing sebum production, eliminating dry flakes and normalizing the scalp microbiome for overall well-being. Sourced responsibly in Indonesia, Patchoul'Up is made by green fractionation from patchouli leaves distilled after their use as raw material in perfume creation.
"For us, upcycling is not just a trend, but a real path to success on our sustainable business journey. Patchoul'Up supports customer and consumer demand for upcycled solutions that preserve precious natural resources while delivering effective benefits."says Fabrice Lefevre, Active Beauty's Director of Innovation and Marketing.
Hyaluronic acid reinvented
Givaudan Active Beauty also offers an ingredient that acts on fine lines, long-lasting hydration, skin mattification and skin texture: Cristalhyal e-Perfection.
The company says it is reinventing hyaluronic acid (HA) with the launch of this sustainable, patented vectorized complex of bentonite clay and high molecular weight HA (HMW). Engineered by white biotechnology and powered by a modification of the electrostatic charges on the surface of the HA molecule, the triple-action ingredient accesses the skin's deeper layers by electrical attraction to deliver well-aging benefits, long-lasting hydration and mattifying effects.
"Thanks to a proprietary, patented process, bentonite clay can be activated to effectively trap HMW AH molecules in the interstitial space of specific lamellar structures."says Amandine Scandolera, Head of Biological Evaluation for Active Beauty.
