At be-poles, the creation of an object is the result of reflection on form and function. For its skincare range, the starting point was the search for a unique plant and its cleansing, invigorating and soothing virtues: eucalyptus.

This short range, comprising cleansing gel and shampoo, is already available. The moisturizing milk will be available shortly. These made-in-France cosmetics are Ecocert-certified, and the composition can be read in an instant on the label, fulfilling its purpose.

The neutral bottle, with its dispensary accents, embellishes the washroom of a restaurant, the office or the home. Its unique 500 ml format has been designed to meet all the needs of those who wish to use cosmetics with a responsible, reasoned impact.

"Specially formulated to meet Ecocert standards, the cleansing gel and shampoo lather up just right, penetrate the skin quickly and make you forget all about them. In keeping with the be-poles collection, these products focus on the essentials: the raw materials. The herbarium d'autrefoiss can be found on the bottle labels, illuminated by the studio's signature typography "the company says.

Eucalyptus was chosen in memory of Antoine Ricardou's final year of architecture studies in Australia, when he co-founded be-poles design and architecture studios, and for its familiar scent, synonymous with purity. An ephemeral pleasure that melts into all skin types. The invigorating fragrance offers immediate benefits, then fades in harmony with each individual. The formula took eighteen months to develop in a Parisian laboratory, as did its unique fragrance, created in the South of France in collaboration with a research professor at Montpellier University.

Native to Australia, the eucalyptus is a majestic tree. A force of nature that extends into its architecture. A prolific king of trees, its roots spread out to consume all the water around it, like an eternal loner. While the leaves of other trees usually carry the scent, those of the eucalyptus impregnate it right down to the bark.

The specifications had to deliver the most accurate interpretation. The full potential of the plant can be seen in the spectrum of scents. A fresh, green top note of minty eucalyptus gives way to a woody base note. The very structure of the tree reflects the studio's approach. With each new project, be-poles tells a story, unfolding a red thread from the smallest detail to the obvious. 

Greentech has developed a range of natural active ingredients for skin and hair beauty and well-being, based on a psychobiological approach: Circalys, Hebelys, Expozen and Arcolys. Its credo: emotional cosmetics, a psychobiological approach for "feel good" beauty.

A feel-good beauty trend

In recent years, mental health and "self-care" have been rising trends in the cosmetics industry. Consumers want the cosmetics industry to focus not only on their beauty, but also on well-being, and claim that using beauty products helps them feel better in their daily lives, improves self-esteem and reduces feelings of stress.

A growing number of scientific studies have established a bidirectional link between the appearance of skin and hair and people's psychological state. Skin and hair are the most visible parts of our bodies and are therefore important for self-image and mental health (Chen and Lyga, 2014; Jafferany, 2007).

The skin has been shown to be a complex organ involved in multiple neuro-immuno-endocrine functions, linking skin and brain, and implicated in many skin and capillary functions (Huang and Rompolas, 2020; Nejati et al., 2013).

Psychobiology: Greentech expertise

Psychobiology has been a key expertise of Greentech R&D for many years. Its scientists are pioneers in the development of cosmetic active ingredients based on a psychobiological approach. Today, four Greentech active ingredients are based on this systemic approach, addressing different skin and hair problems, supported by articles published in international scientific journals:

- Circalys: chrono-detox - feel-good energizer to counter the effects of fatigue and modern lifestyles on skin and mood.

- Hebelys: sublimator of skin and emotions, guardian of the skin's golden age; to meet the skin and emotional needs of women of the twenty-first century. silver generation thanks to positive aging.

- Expozen: intensive soothing of discomfort - modulation of microbiota; to soothe visible and perceived signs of sensitive skin.

- Arcolys: repigmentation of gray hair; restores natural hair color and boosts self-esteem.